"Electronic Arts hopes to hit $1 billion in DLC revenues this year"

*weary, defeated sigh*

Aside from that and perhaps a bit of *double facepalm* and maybe some *headdesk* thrown in for good measure, I don't think that this needs any more comment from me.

(EDIT) I will additionally comment that the mindless EA fanboys and/or reputation managment drones are out in full force in the comments under this one. Because of course they are. (/EDIT)