What very little I know about this whole "Kendrick vs Drake" thing has come almost entirely from CSB clips like the above, and from general (unwanted) Internet osmosis. Anyway, Kendrick at the Superb Owl is basically the "Rick Astley at the Macy's Parade" moment of this whole thing, at least for me. It's a completely dead meme now. Stick a fork in it; it's done.
I'll say this much, though. Despite how very little I ever cared about "Kendrick vs Drake," I care way more about "Kendrick vs Drake" than I do about the Superb Owl itself, or any other sportsball thing in general.