"Mass Effect 3 is going to space and back"

[kane_magus]

"USA Today say that EA will be sending six copies of Mass Effect 3 into space. They’ll be tied to weather balloons in New York, San Francisco, Vegas, Berlin, London and Paris and sent up into the stratosphere."

What? Why? What is the point of doing this? Oh, wait, it's to get people talking about it, just like I am here. Bah. -_-

Okay, seriously, there is marketing and hype, and then there is just stupid stuff like this. Shutting up now, since I don't really want to feed the hype machine for this game any more (too late), especially since it's already long since gone from an obvious no-brainer day one purchase to being a wait-and-see maybe* purchase.

* - Though admittedly that "maybe" can be translated to mean "most likely," assuming no other unpleasant surprises are revealed between now and release. I'm weak, I know, I admit it. But not weak enough that I can't wait for a price drop. ¬_¬

Comments

[dmjewelle.livejournal.com]

Penny Arcade's strip about this was pretty funny too.